361° Group, in partnership with the China Youth Development Foundation, has donated RMB 10 million (approximately US$1.4 million based on the exchange rate when the initiative was announced) worth of emergency supplies to communities affected by the mudslide in Gyirong County, Tibet.
Announced on August 27, 2026, the relief initiative is intended to support emergency response efforts, provide assistance to displaced residents, and contribute to the recovery of affected communities.
Disaster Relief at a Glance
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Donation Value: RMB 10 million in emergency supplies
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Charitable Partner: China Youth Development Foundation
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Area Supported: Gyirong County, Shigatse, Tibet Autonomous Region, China
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Purpose: Emergency disaster relief, assistance for displaced residents, and post-disaster recovery support
What Happened in Gyirong, Tibet?
At approximately 10:30 a.m. on August 26, 2026, a severe mudslide struck the Gyirong Port area near the China-Nepal border, damaging local infrastructure.
According to preliminary findings released by China's Ministry of Natural Resources, the disaster was triggered by a high-altitude glacial collapse in Nepal. The collapse generated a fast-moving debris flow that picked up glacial deposits as it traveled down the valley. It later developed into a mudslide that struck the Gyirong Port area.
Following the disaster, emergency responders and technical teams arrived at the site to carry out search and rescue operations, assess geological hazards, monitor surrounding mountains and bodies of water, and provide assistance to affected residents.
361° Supports Disaster Relief in Gyirong
Following the disaster, 361° Group activated its emergency response efforts and partnered with the China Youth Development Foundation to donate RMB 10 million worth of emergency supplies to the affected area.
The assistance is intended to address urgent needs in the disaster-stricken communities while also supporting the resettlement of affected residents and subsequent recovery efforts. By working with a charitable organization, 361° aims to ensure that its assistance remains coordinated with local relief operations and the actual needs of affected communities.
As rescue and recovery efforts continue, 361° will continue to follow updates from authoritative sources and remain in communication with the China Youth Development Foundation to provide support based on evolving needs on the ground.
From Emergency Relief to Long-Term Community Support
The Gyirong relief donation is not the first time 361° has responded to a public emergency or natural disaster. From public health emergencies to floods, earthquakes, and fires, 361° has worked with charitable organizations on multiple occasions to provide financial assistance or essential supplies based on the needs of affected communities.
2020: Supporting Hubei During the COVID-19 Outbreak
Following the outbreak of COVID-19 in 2020, 361° provided supplies to medical workers in several areas of Hubei Province through the China Youth Development Foundation.
According to publicly available information, 361° used its overseas channels to purchase 2,000 sets of medical goggles and protective clothing in the United States. The supplies were then donated to hospitals in areas of Hubei that were heavily affected by the outbreak.
In addition, the first shipment of 375 boxes of essential living supplies was delivered to temporary hospitals across several districts of Wuhan, with the supplies expected to support more than 6,000 medical workers.
Additional supplies were also used to support healthcare workers in Shiyan, Jingmen, Jingzhou, Ezhou, Enshi, and other areas of Hubei.
2021: Supporting Flood Relief in Henan and Shanxi
In July 2021, Henan Province experienced severe flooding. According to 361°'s Environmental, Social and Governance Report, the Group donated RMB 10 million in cash and supplies to the Henan Charity General Federation to support local disaster relief efforts.
In October of the same year, prolonged heavy rainfall caused flooding in parts of Shanxi Province. 361° again launched a relief initiative, announcing the donation of RMB 20 million worth of emergency supplies to support flood response and post-disaster recovery in affected areas.
Both initiatives were documented in 361°'s 2021 Environmental, Social and Governance Report filed with the Hong Kong Stock Exchange.
2023: Supporting Communities Affected by the Jishishan Earthquake in Gansu
In December 2023, a magnitude 6.2 earthquake struck Jishishan County in Linxia, Gansu Province. Because the affected communities were located at high elevations and the earthquake occurred during the winter, access to warm clothing and cold-weather supplies became an important part of relief and resettlement efforts.
361° donated RMB 10 million worth of cold-weather supplies through the Red Cross Society of China Gansu Branch, helping affected residents stay warm during the emergency response and recovery period.
The initiative was subsequently documented in 361°'s 2023 Environmental, Social and Governance Report.
2025: Supporting Earthquake Relief in Tingri, Tibet
In January 2025, a magnitude 6.8 earthquake struck Tingri County in Tibet. With communities facing harsh winter conditions, 361° partnered with the China Charity Federation and the Jinjiang Charity Federation to donate RMB 8 million worth of cold-weather supplies.
The donation was intended to support emergency relief efforts and help meet the basic needs of residents in affected areas.
The initiative was reported by public media outlets including CCTV.com and was also documented in 361°'s 2025 Environmental, Social and Governance Report.
2025: Supporting Relief Efforts Following the Tai Po Fire in Hong Kong
In November 2025, a major fire occurred at Wang Fuk Court in Tai Po, Hong Kong. Following the incident, 361° donated funds and supplies to support local relief efforts, temporary assistance for affected residents, and post-disaster recovery.
2026: Supporting Flood Relief in Guangxi
In July 2026, severe flooding affected multiple areas of Guangxi. 361° partnered with the China Charity Federation to donate RMB 10 million worth of emergency supplies to affected communities.
The donation was intended to support local flood relief operations and provide assistance to residents impacted by the disaster.
Standing Together With Affected Communities
For 361°, the spirit of “One Degree Beyond” is not only about supporting athletes as they push their limits. It also means stepping forward to support communities when they face difficult circumstances.
361° extends its concern to everyone affected by the mudslide in Gyirong and expresses its respect and appreciation for frontline emergency responders, volunteers, charitable organizations, and local residents involved in the relief effort.
361° will continue to follow the progress of rescue and recovery efforts in Gyirong and work with the China Youth Development Foundation to provide support as needed.
About 361°
Founded in 2003, 361° is a global performance sports brand committed to providing technologically advanced, performance-driven footwear and apparel for runners and sports enthusiasts around the world.
Guided by its brand philosophy, “One Degree Beyond,” 361° continues to advance performance-focused product design and technological innovation while supporting the communities it serves.
