About

ONE DEGREE BEYOND

361° Sport, a little more love for sports & life. Our mission is to empower individuals and communities through high-quality sporting goods, while inspiring a passion for exercise and an active lifestyle. Anchored by our core values of loyalty, pragmatism, collaboration, and efficiency, we strive to build long-term relationships with our partners and customers, delivering exceptional products and services that meet their needs and exceed their expectations.

BRAND HISTORY

2023

We made history with the addition of NBA MVP Nikola Jokić, redefining our passion for basketball and pushing the boundaries of what's possible in the world of high-performance sports. As we continue to grow and evolve, we remain committed to our core values of innovation, performance, and community, and we're excited to see what the future holds for 361°.

2022

We welcomed a new member to the 361° Family: Spencer Dinwiddie. This partnership marked a continued focus on professional performance and our dedication to helping athletes reach their full potential. With Spencer on board, we were able to gain valuable insights into the needs and preferences of elite athletes, allowing us to refine our products and services to meet their unique requirements.

2020

A significant milestone in our athletic partnership journey: we signed NBA star Aaron Gordon, further solidifying our commitment to high-performance footwear and apparel. This partnership marked a new era of collaboration between 361° and professional athletes, as we worked together to develop products that would meet the demands of elite athletes.

2014

We expanded our global reach, introducing our brand to new markets and customers, further cementing our reputation as a leader in the athletic performance space. This strategic expansion allowed us to tap into new markets and demographics, while also strengthening our relationships with existing customers.

2009

With rapid growth and increasing popularity, we went public, solidifying our position as a leading brand in the industry. This milestone marked a significant turning point in our company's history, as we continued to innovate and push the boundaries of what was possible in the world of athletic footwear and apparel.

2003

361° was founded, marking the beginning of our journey and setting the stage for our exploration of innovative footwear and apparel. Our mission was clear: to empower individuals and communities through high-quality sporting goods, while inspiring a passion for exercise and an active lifestyle.

BRAND AMBASSADORS

Nikola Jokić

As a member of the Serbian national team, Nikola Jokić is also a MVP-caliber player for the NBA Denver Nuggets, where recognized as the most dominant and influential player.
With three regular season MVPs, 5 All-NBA selections, 5 All-Star Game appearances, a Western Conference Finals MVP Award, and an NBA championship under his belt,
Jokić bolstered his resume with yet another accolade: the 2023 Bill Russell Finals MVP Award.

Details

Aaron Gordon

As an American professional basketball player, Aaron Gordon is currently playing for the Denver Nuggets in the NBA.
With his outstanding performance on both ends of the court, he contributed to the team's victory in the 2022-2023 NBA championship.
Being hailed as one of the best dunkers of the 21st century in the NBA, he has showcased imaginative and powerful dunks in the Slam Dunk Contest twice during the NBA All-Star weekend, making him the unprecedented "uncrowned king".

Details

Spencer Dinwiddie

With a standout at the collegiate level, Spencer Dinwiddie was named First Team All-Pac-12 in the 2012-13 season. He was subsequently drafted into the NBA in 2014 and has since played for the Brooklyn Nets, Detroit Pistons, Washington Wizards, and Dallas Mavericks. In addition to his impressive career trajectory, Dinwiddie showcased his skills by winning the 2017-18 NBA All-Star Weekend Skills Challenge, further solidifying his reputation as a versatile and accomplished player. He is now playing for the Los Angeles Lakers in the NBA.

Details

DEDICATION TO ENVIRONMENTAL PROTECTION

BIG3 Future series is the first 361° sneaker series Nikola Jokić played in. It is the all-time best basketball shoe featuring a "double-layer engine drive" consists of three components:

Qu!kCQTECH (CQT) midsole: the upper layer to accumulate more energy for pushing forward.
SOAR PLATE: the fork-shape carbon-fiber plate between the two midsole layers to provide great support for explosive movements.
Qu!kFLAMECQT (FLAMECQT) foam: the bottom layer for extra comfort and energy return.

AG4 SOAR series is the upgraded version of Aaron Gordon’s signature shoe series, AG. It boasts the innovative SOAR SYSTEM PLUS consists of two components:

Qu!kCQTECH (CQT) midsole: lighter in weight, better in rebounding, accumulating more energy for jumping higher.
SOAR PLATE: the carbon-fiber plate in midsole to provide great support for explosive movements.

It is also equipped with Qu!klock lacing system for great lockdown, and QU!KFLOAT, a process technology, to optimize fit and performance.

BASKETBALL COMMUNITY

361˚ Light Up Tour in USA

Los Angeles, USA, April 15, 2024- 361° launched a four-day tour to the United States, heralding a bold new chapter for its acclaimed "Light Up" grassroots program as it enters its fifth year. This venture represents a new milestone for performance footwear brand, 361°, as it embarks on its inaugural international endeavor, showcasing its commitment to innovation and global sports engagement.

361˚ × STAPLE DESIGN “POKE” Fashion Art Show

“Some birds aren’t meant to be caged. Their feathers are just too bright.”
A nod to blue-tailed bee-eater (Merops philippinus), the protected bird inhabiting in the neighborhood of 361˚ headquarter, the colorful and unrestricted M1˚RO series is jointly created by 361˚ and STAPLE DESIGN based in New York. Born for young people with natural freedom and distinguished personality, M1˚RO represents 361˚’s constant exploration of the infinite collision and blend between professional sports genes and colorful trend elements.