Get ready, basketball fans! Nikola Jokić, the global brand ambassador for 361°, is gearing up for an exciting journey to China, kicking off on July 17, 2025. This highly anticipated “China Tour” marks Jokić’s first visit to the country as a 361° ambassador, promising an unforgettable experience for fans and a deep dive into the intersection of basketball and Chinese culture. From thrilling fan interactions to cultural explorations, this multi-city tour is set to ignite passion for the sport and strengthen the bond between Jokić, 361°, and basketball enthusiasts across the globe.
First Visit as 361° Ambassador: A Historic Journey to China
For the first time as 361°’s global brand ambassador, Nikola Jokić is set to embark on an extraordinary journey to China, marking a significant milestone in his partnership with the brand. Since rising from a promising talent to a three-time NBA MVP and NBA Champion, the Denver Nuggets’ superstar has become a global basketball icon. Renowned for his unique playing style, exceptional court vision, and down-to-earth charm, the Serbian center is ready to captivate Chinese fans in his debut visit as a 361° representative.
The “China Tour,” themed “Keeping the Promise,” is far more than a promotional trip—it’s a heartfelt commitment to fans, the sport, and the 361° brand. Jokić will visit six dynamic Chinese cities: Guangzhou, Foshan, Shenzhen, Chengdu, Shijiazhuang, and Beijing. Each destination is packed with events designed to connect fans with their idol while celebrating China’s rich cultural heritage. From engaging with grassroots basketball communities to exploring cultural landmarks, this tour promises to be a vibrant celebration of sport and connection.
A Packed Itinerary: Basketball, Culture, and Connection
Jokić’s China Tour is a carefully crafted blend of basketball-focused activities and immersive cultural experiences. At 361° retail stores across the six cities, fans will have the chance to meet the NBA star up close. Jokić will engage with local grassroots players, sharing insights from his illustrious career and offering inspiration to the next generation of hoopers. A highlight of the tour is the introduction of a new IP, Ace Game, inspired by Jokić’s persona. This initiative aims to foster creativity and community through basketball, aligning with 361°’s mission to promote the sport.
Beyond the court, Jokić will dive into China’s rich cultural tapestry. In Chengdu, he’ll visit the Dujiangyan Panda Base, where he’ll get up close with China’s beloved giant pandas. In Shijiazhuang, he’ll tour the city’s high-speed rail station, marveling at China’s cutting-edge infrastructure. And in Beijing, Jokić will savor authentic Peking duck, a culinary experience that promises to leave a lasting impression. These moments will not only deepen Jokić’s appreciation for China but also resonate with fans who see their culture celebrated by a global icon.
Fan meet-and-greets are a cornerstone of the tour, offering lucky attendees the chance to interact with Jokić in person. These events are 361°’s way of giving back to the passionate basketball community that has embraced both the brand and its ambassador. Whether you’re a die-hard Nuggets fan or simply love the game, these interactions promise to be unforgettable.
Even more exciting, Jokić will showcase a range of exclusive 361° sneakers during the tour, each designed to reflect his personality and pursuit of elite performance. Fans can look forward to seeing him rock dazzling kicks like the Joker 1 GT "Sovereign", a stylish yet powerful shoe that blends cutting-edge tech with a premium look, making it the perfect choice for dominating the court. The Joker 1 "SpongeBob" and Joker 1 "Patrick Star" sneakers bring a playful pop culture vibe, drawing inspiration from the iconic animated duo and celebrating Jokić’s love for basketball with vibrant designs. These shoes not only boost Jokić’s on-court presence but also give fans a chance to connect with his signature style through 361°’s innovative designs. Plus, for those hitting the pavement this hot summer, check out the 361° Mass 2000 "Imperial Blaze", a breathable, cushioned, thick-soled running shoe built for comfort and performance.
A Pivotal Moment: Fueling Inspiration Ahead of the NBA Season
The timing of Jokić’s China Tour is no coincidence. With the European Basketball Championship and the 2025-26 NBA season on the horizon, this trip serves as both a reset and a source of inspiration for the star center. By engaging with fans and immersing himself in new experiences, Jokić is preparing mentally and emotionally for the challenges ahead. His ability to connect with people—whether on the court or off—has always been a hallmark of his career, and this tour is an extension of that authenticity.
For 361°, the tour is a milestone in their partnership with Jokić, which began in 2023. Since signing as the brand’s global ambassador, Jokić has played a key role in elevating 361°’s reputation in the basketball world. Their collaboration has already produced standout moments, including the global launch of Jokić’s signature shoe, The Joker 1, in Denver last year. The sleek, performance-driven sneaker has become a favorite among athletes and fans alike, embodying Jokić’s blend of style and substance.
This China Tour takes that partnership to new heights. By bringing Jokić to Chinese soil, 361° is reinforcing its commitment to inspiring young athletes and growing the sport’s footprint in one of the world’s biggest basketball markets. Jokić’s presence will undoubtedly spark excitement among China’s youth, encouraging them to chase their dreams on and off the court.
Why This Tour Matters
The 361° Nikola Jokić China Tour is more than a series of events—it’s a celebration of basketball’s universal appeal. Jokić’s journey from a small town in Serbia to NBA stardom is a testament to the power of hard work and dedication. By sharing his story with Chinese fans, he’s planting seeds of inspiration that could shape the future of basketball in the region.
For 361°, the tour is a chance to deepen its connection with consumers. As an online retailer of high-performance basketball shoes, 361° is committed to delivering products that empower athletes to perform at their best. Jokić’s involvement strengthens that mission, showcasing the brand’s dedication to quality and innovation. Fans who attend the tour or follow along online will get a firsthand look at what makes 361° a leader in the sportswear industry.
The tour also highlights the growing influence of Chinese basketball culture. With a passionate fanbase and a thriving grassroots scene, China is a powerhouse in the global basketball community. Jokić’s visit is a nod to the country’s importance in the sport’s ecosystem, and his interactions with local players will help bridge the gap between international stars and aspiring athletes.
How to Join the Excitement
Basketball fans across China—and around the world—are invited to join the excitement of Nikola Jokić’s 2025 China Tour. Whether you’re attending a fan meet-and-greet, visiting a 361° store, or following along on social media, there are plenty of ways to get involved. Check out 361sport’s website for updates on the tour schedule, exclusive merchandise, and opportunities to connect with the brand.
For those in the U.S., 361°’s online store (361SPORT) offers a range of Jokić-inspired gear, including The Joker 1 basketball shoes. Designed for performance and style, these products bring you closer to the action, no matter where you are. Stay tuned to 361°’s social channels for highlights from the tour, including behind-the-scenes moments and exclusive content featuring Jokić.
A Legacy in the Making
As Nikola Jokić prepares to embark on his 2025 China Tour, the stage is set for a transformative moment in basketball history. This journey is about more than just a superstar visiting a new country—it’s about building bridges, inspiring dreams, and celebrating the sport that unites us all. With 361° by his side, Jokić is ready to leave a lasting impact on Chinese fans and the global basketball community.
Mark your calendars for July 17, 2025, and get ready to witness the magic of Nikola Jokić’s China Tour. Whether you’re a lifelong fan or new to the game, this is your chance to be part of something special. Join 361° and Jokić as they keep the promise of basketball, culture, and connection—together, we’re shaping the future of the sport.
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